Founders love to talk about their brand. But when I ask them to get specific, the room usually gets quiet. The truth is, most brands aren’t failing because of ….

Over the years, I’ve seen it happen more times than I can count: a founder or executive comes to me looking for a rebrand. They want a new logo, maybe…

Transparency in the corporate world is often seen as a double-edged sword. While many prefer ….

So you have something to sell? Well the good news is that the basic rules of brand marketing…