NACOBRA Perspectives
Perspectives
Sep 9, 2025
No-BS Brand Questions Every Founder Must Answer
Founders love to talk about their brand. But when I ask them to get specific, the room usually gets quiet.
Aug 28, 2025
Why Brand Isn’t Just a Logo: It’s the Soul of Your Business
A founder comes to me for a new logo. What they’re really saying is: “I don’t think people know who we are anymore.”
Jul 15, 2024
Too Much Truth
Transparency in the corporate world is often seen as a double-edged sword.
May 28, 2023
Brand Marketing 101
So you have something to sell? The basic rules of brand marketing are the same for services and products.